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Shane Blandford

Shane Blandford

FOUNDER

Founder of Orange Collar Media, a Denver ecommerce agency behind 800+ Magento and Shopify builds. In Magento since version 1.x - building, rescuing, and supporting revenue-critical stores since 2008.

Posts by Shane Blandford

Nº 016MAGENTO

COMMERCE OR OPEN SOURCE? WHICH MAGENTO SITE SUITS YOUR STORE?

Did you know that Magento V2 has two very different options? Understanding the differences, the similarities and knowing what your store needs will help you make the right choice. Let’s clear up the names first. Magento Community Edition (CE) now goes by the name of Magento V2 Open Source. While Magento Enterprise Edition (EE) is best known as Magento V2 Commerce. So, these are your two options when moving to Magento or upgrading your existing Magento site. But what’s the difference? And, which

Shane Blandford
Shane Blandford · FOUNDER · 5 MIN
Nº 015SHOPIFY

HOW TO HANDLE MILLIONS OF SHOPIFY WEBHOOKS WITH API GATEWAY AND TERRAFORM

Here at Orange Collar, we build custom apps for the Shopify platform on a regular basis. Some of these apps require the consumption of webhooks being sent from the Shopify platform. Whenever we have to consume webhooks as part of an app requirement we take into account the following realities. 1. Shopify will stop sending webhooks if they consistently take over 400ms to respond. 2. Shopify will stop sending webhooks if a large number of them do not respond with a 200 success response. 3. Sh

Shane Blandford
Shane Blandford · FOUNDER · 11 MIN
Nº 014SEO & GROWTH

THE BEST INTEGRATIONS FOR YOUR ECOMMERCE SITE

Integrations help you manage your store the way you want. For your eCommerce site, you’ll probably have integrations for a multitude of reasons. From those designed for order and content management, delivery systems, warehouse management, and payment processes to email automation and communications, search and monitoring, and perhaps even personalization tools. No doubt, you’ve spent plenty of time and energy sourcing the right ones for your business and making them work on your existing site.

Shane Blandford
Shane Blandford · FOUNDER · 7 MIN
Nº 013MAGENTO

WHAT IS OPEN SOURCE?

You’ve heard the term ‘open source’. You know it’s a good thing, but what exactly does it mean? And, how exactly can it benefit your eCommerce site? WHAT DOES OPEN-SOURCE MEAN? Open source means that code is accessible and open to the public. Anyone can modify and adapt it for use (without altering the source code that is). What that means is more freedom for creative development. So, instead of great ideas only being enabled by those who have the tools; more people can innovate, and take on

Shane Blandford
Shane Blandford · FOUNDER · 4 MIN
Nº 012MAGENTO

5 BIG BRANDS USING MAGENTO 2

Coca-Cola, Samsung, Burger King, Barbour, IKEA – you’re so au fait with their marketing that it’s part of your every day. But have you ever stopped to consider what software they’re using? It’s not reserved for the big lights and stars; it’s the same as me or you. For companies like these, it’s Magento 2. Magento 2 allows them to build content-rich sites, that respond to global demands fast, and on mobile. So, here are five ways an upgrade to Magento 2 can help you to design a better site, d

Shane Blandford
Shane Blandford · FOUNDER · 5 MIN
Nº 010SEO & GROWTH

HOW TO INTRODUCE YOUR SHOP TO SOCIAL MEDIA

Do you want to reach a wider audience? Sell to more people? One of the best ways to do this is by introducing your eCommerce store to social media. One (or more) of these channels can seriously improve your visibility in the vast online world, and ultimately help your shop grow. You need the right tools to get going though, and either migrating to Shopify or upgrading your Magento store are two sure-fire ways to get started. The only thing you need to do is to decide which social platform best

Shane Blandford
Shane Blandford · FOUNDER · 5 MIN
Nº 009SEO & GROWTH

Challenge Your Checkout Process

Checkout is where ecommerce revenue goes to die. Small friction points - forced account creation, missing payment methods, slow mobile load times - cost more in lost sales than most merchants realize. Here's what to fix first.

Shane Blandford
Shane Blandford · FOUNDER · 7 MIN
Nº 008SEO & GROWTH

THE REASONS WHY YOU’RE LOSING CUSTOMERS

Have you noticed a decline in customers? Perhaps your revenue is flatlining, or you’re struggling to grow. It’s not unusual in the world of eCommerce, and it happens to every business at some point in its lifespan (often at multiple points). Ultimately, if you’ve noticed a decline, the future of your eCommerce store is now determined by your response. And, it could be as simple as a Magento upgrade to help stop you from losing customers. After all, you could waste hundreds of dollars on a marke

Shane Blandford
Shane Blandford · FOUNDER · 5 MIN