HOME/JOURNAL/SHANE BLANDFORD
Shane Blandford

Shane Blandford

FOUNDER
009SEO & GROWTH

Challenge Your Checkout Process

Checkout is where ecommerce revenue goes to die. Small friction points - forced account creation, missing payment methods, slow mobile load times - cost more in lost sales than most merchants realize. Here's what to fix first.

Shane Blandford
Shane Blandford · FOUNDER2026.04 · 7 MIN
008SEO & GROWTH

THE REASONS WHY YOU’RE LOSING CUSTOMERS

Have you noticed a decline in customers? Perhaps your revenue is flatlining, or you’re struggling to grow. It’s not unusual in the world of eCommerce, and it happens to every business at some point in its lifespan (often at multiple points). Ultimately, if you’ve noticed a decline, the future of your eCommerce store is now determined by your response. And, it could be as simple as a Magento upgrade to help stop you from losing customers. After all, you could waste hundreds of dollars on a marke

Shane Blandford
Shane Blandford · FOUNDER2025.02 · 5 MIN
006SEO & GROWTH

Why You Need to Understand Google Analytics

Discover 7 powerful Google Analytics features that reveal customer behavior, track cart abandonment, and improve conversions. Transform data into actionable insights for your eCommerce store.

Shane Blandford
Shane Blandford · FOUNDER2026.01 · 7 MIN
005MAGENTO

MAGENTO 2 – ADD ATTRIBUTES TO MINI CART LIST

Recently the team at Orange Collar Media have been working on a custom Magento 2 module for a client that involves modifying the item list in the mini cart. To do this correctly is a bit more involved in Magento 2 than it used to be. This is due to the mini cart being rendered by the knockout templates. The list of product attributes is built by a function called doGetItemData() located in the file vendor/magento/module-checkout/CustomerData/DefaultItem.php Quickly looking at this function and

Shane Blandford
Shane Blandford · FOUNDER2025.02 · 2 MIN
004PERFORMANCE

How to Choose a Magento Hosting Provider

A practical guide to selecting the right Magento hosting provider, covering infrastructure requirements, software stack decisions, contract negotiation, and why your Solution Integrator's recommendation matters more than any review site.

Shane Blandford
Shane Blandford · FOUNDER2026.04 · 13 MIN
001MAGENTO

What Are the Advantages of Magento Support Services?

Running a Magento store without a support retainer is a bet that nothing will go wrong - no security patches, no server issues, no failed upgrades. Here's what a support engagement actually includes, what it costs, and when it makes sense to hire one.

Shane Blandford
Shane Blandford · FOUNDER2026.04 · 8 MIN