Magento vs Wix: Features, Cost and Migration (2026)
Wix starts as a website builder and adds a store through its plans. Magento is commerce software you install, theme and extend. This page compares design, apps, editions and catalog limits from vendor pages, with a source on every row. Wix prices vary by location, so none are quoted.
✦ FEATURES
Feature comparison.
| FEATURE | MAGENTO | WIX |
|---|---|---|
| Starting point | The README says Magento Open Source delivers basic eCommerce capabilities to build an online store from the ground up. For a full-featured solution it points to Adobe Commerce. | Wix lists Free, Light, Core, Business and Business Elite plans. Accepting payments is listed on Core, Business and Business Elite, not on Free or Light. |
| Edition split | Open Source files fall under OSL 3.0, and the README adds that an ordering document with Adobe (or Magento) can apply to a file instead. It says Adobe Commerce brings AI-powered merchandising and analytics plus Adobe's cloud architecture and hosting. | Wix sells tiers from one plan list, not editions of software. Only Business Elite lists an advanced developer platform. |
| Pricing | We found no Adobe Commerce price in Adobe's developer documentation. | Wix says prices and currency vary by location, and its USD prices are for reference only. Displayed prices are for yearly subscriptions paid in full at purchase, so we quote none. |
| Design and templates | Adobe's themes guide says a theme sets the look and feel of an application area. A new theme can inherit from a parent, so you change only certain files, and Adobe strongly recommends leaving the default Luma and Blank files alone. | Wix's store page says you can pick a template or describe your vision to Aria, its built-in AI design agent. |
| Apps and extensions | The Adobe Commerce Marketplace offers Extensions and Themes. Its featured categories include Payments & Security and Shipping & Fulfillment, and it shows no extension count. | The Wix App Market sorts apps into six categories: Marketing, Sell Online, Services & Events, Media & Content, Design Elements and Communication. |
| Catalog limits | No product-count limit appears in the Adobe developer documentation we read. | Wix lists up to 50,000 products, 6 options per product, 100 choices per option and 1,000 variants per product. |
| Upkeep and uptime | Adobe's performance guide lists its audience as experienced, admin and developer users who maintain stores in production mode. | Wix says there is zero server maintenance for Wix users and zero maintenance windows. It says it kept 99.99% uptime in 2021 and points to status.wix.com for real-time availability. |
| Payments and checkout | Adobe's multi-site overview says stores in one installation can share cart, user sessions and payment gateways. | Wix says you can accept payments from 80+ global providers. |
| Developer access | Adobe's web API guides cover REST and GraphQL, and the page says the APIs let you build headless applications for Adobe Commerce. | Business Elite lists an advanced developer platform. Wix Headless is described as connecting your frontend to Wix infrastructure. |
| B2B | Adobe's B2B introduction describes company accounts, shared catalogs, quick order, negotiable quotes and requisition lists, among other tools. | The Wix online store page makes no B2B or wholesale claim. |
| SEO | Adobe's SEO overview covers metadata, a site map, URL rewrites, and generating and managing robots.txt. | Wix says it creates and maintains your XML sitemap and attaches schema markup to dynamic pages such as products. Each site has an editable robots.txt file, and you can import up to 500 URLs at once for bulk 301 redirects. |
| Security | Adobe's launch advice puts two-factor authentication for the Admin and SSH connections first, then reCAPTCHA on the Admin and the latest release with patches applied. | Wix says Comsec Global externally assesses its PCI DSS compliance and accredits it as a level 1 service provider and merchant. |
| Support | The README's Get help section lists one resource, a Help center. | Wix does not charge for phone, chat or email support and lists callback and chat hours by language. |
✦ COST OF OWNERSHIP
Cost of ownership.
| COST ITEM | MAGENTO | WIX |
|---|---|---|
| Subscription or license | OSL 3.0 applies to Open Source files per the README. The README names an ordering document with Adobe as an alternative and gives no price. | Free, Light, Core, Business and Business Elite plans. Prices vary by location and are shown for yearly subscriptions paid in full. |
| Hosting | Adobe describes Adobe Commerce on cloud as Amazon Web Services (AWS) hosting with a pre-provisioned stack. The page we read gives no hosting price. | Free lists reliable web hosting. Light, Core, Business and Business Elite list multi-cloud hosting. |
| Apps and extensions | Cost driver: the extensions and themes you pick from the Marketplace. | Cost driver: the apps you add from the App Market, which groups them into six categories. |
| Payments | Cost driver: the payment provider you connect. We found no processing rates in Adobe's developer documentation. | Accepts payments from 80+ global providers. The plans page lists no transaction fees. |
| Support | The README's only support link is a Help center. | Phone, chat and email support are free, though your local phone provider may charge for calls. |
| Development | Orange Collar Media's own Magento rates, not Adobe's: a 20-hour block for $3,800 ($190/hour), or a 12-month contract at 20 hours a month and $160/hour. | Your input: your agency or in-house rate. |
✦ MIGRATION
Migration effort.
Moving from Wix to Magento starts with the catalog. Export products, options and variants, and check whether Wix's limits of 6 options and 1,000 variants per product shaped the structure you have now. List every Wix app in use and decide which become Magento extensions, which become custom work and which you drop. Customers and order history need mapping into Magento's data model. The Wix design is rebuilt as a Magento theme, and you also choose Open Source or Adobe Commerce at this stage. Carry old URLs across with 301 redirects and re-test payments, tax and shipping. Blog posts and service pages on the Wix site need their own plan.
✦ CHOOSING
Which fits your store.
Choose Magento if
- You need B2B tools such as company accounts and negotiable quotes.
- You want a custom theme that inherits from a parent and changes only certain files.
- You want to start on Open Source and move to Adobe Commerce if your needs change.
- You want REST and GraphQL for a headless build.
Choose Wix if
- You want a template or AI-assisted design with hosting in one subscription.
- You want to add features from an App Market instead of installing extensions.
- Your catalog fits within 50,000 products and 1,000 variants per product.
- You want phone, chat and email support included at no charge.
✦ QUESTIONS MERCHANTS ASK
Common questions.
Is Wix a website builder or a commerce platform?+–
How many products can Wix hold?+–
What does Wix cost?+–
What is the difference between Magento Open Source and Adobe Commerce?+–
How do Wix apps compare with Magento extensions?+–
Does Wix offer headless or developer access?+–
✦ KEEP COMPARING
Related comparisons.
AEM vs Magento: Content Platform vs Commerce Platform (2026)
Adobe Experience Manager (AEM) is Adobe's content and experience product, with authoring, Content Fragments and Multi Site Manager. Magento and Adobe Commerce are the store side, and Adobe documents how the two connect. This page compares what each does and how they integrate.
Adobe Commerce vs Shopify Plus for B2B and Enterprise
Adobe Commerce is the licensed Magento edition, sold under an ordering document with Adobe. Shopify Plus starts at $2,300 a month on a 3-year term (US pricing, checked October 2026). This page compares B2B tools, content scheduling, inventory and support as each vendor documents them.
Magento Open Source vs Adobe Commerce: Key Differences
Adobe documents some features for Adobe Commerce only, such as Content Staging, and describes its B2B solution for Adobe Commerce. This page lines up licensing, B2B, hosting, security, SEO and support for both editions using Adobe and GitHub documentation.
Magento vs BigCommerce: Features, Cost and Migration
BigCommerce publishes plan prices that step up with trailing 12-month GMV (USD, checked October 2026). Magento's README names OSL 3.0 and says files may instead be licensed under the terms of an ordering document with Adobe (or Magento).
Magento vs Salesforce Commerce Cloud: Key Differences
Salesforce sells Commerce Cloud as licensed editions, and its pricing page shows "Contact for Pricing" for each one. The Magento README names OSL 3.0 and says files may instead be licensed under the terms of an ordering document with Adobe (or Magento). Both platforms can run headless.
Magento vs Shopify vs BigCommerce: Features and Cost
Shopify and BigCommerce sell hosted plans with published prices. Magento is self-managed, or hosted by Adobe with Adobe Commerce. The sharpest difference between the two hosted platforms is how plans scale: Shopify by plan tier, BigCommerce by trailing 12-month GMV.
✦ KEEP EXPLORING
Related services.
SOURCES
- Magento on GitHub (README and license) (opens in a new tab)
- Wix plans (opens in a new tab)
- Adobe Commerce developer documentation (opens in a new tab)
- Adobe Commerce themes guide (opens in a new tab)
- Wix online store (opens in a new tab)
- Adobe Commerce Marketplace (opens in a new tab)
- Wix App Market (opens in a new tab)
- Wix Stores limits and guidelines (opens in a new tab)
- Adobe Commerce performance guidance (opens in a new tab)
- Wix Trust Center FAQ (opens in a new tab)
- Adobe Commerce multi-site overview (opens in a new tab)
- Adobe Commerce web API documentation (opens in a new tab)
- Adobe Commerce B2B introduction (opens in a new tab)
- Adobe Commerce SEO overview (opens in a new tab)
- Wix SEO (opens in a new tab)
- Adobe Commerce security guidance (opens in a new tab)
- Contacting Wix customer care (opens in a new tab)
- Adobe Commerce on cloud overview (opens in a new tab)
- Orange Collar Media Magento support rates (opens in a new tab)