You might have heard on the grapevine that there’s a buzz around voice search as the future of online shopping, but the truth is image search is up there with it. Studies from Gartner predict that visual and voice search will be responsible for 30 percent of all eCommerce revenue by 2021.
We are an image-centered culture. We respond to beautiful things, idyllic images, and relatable pictures. Our human brain is programmed to respond to images in less than a second. In fact, it takes one-quarte
Most ecommerce stores ask for reviews wrong - or not at all. Here's a practical system for collecting product reviews that actually drive conversions, with specific tools and timing for Shopify and Magento stores.
Most of us expect Google to take our location into account when browsing the internet, especially on mobile devices. You no longer even have to enter the words ‘near me’ into your search bar to get restaurants, shops, information and adverts targeted to your exact location. So, maybe it’s time you made your marketing campaigns reflect this location-centric attitude. It’s called hyperlocal marketing. It’s aimed at people in a specific area and it can seriously optimize your store and increase suc
Most ecommerce stores lose organic traffic to fixable mistakes - thin product descriptions, missing schema markup, and bloated page loads. Here's a practical SEO playbook covering site architecture, on-page optimization, technical performance, and content strategy that actually moves rankings.
Acquiring a new ecommerce customer costs 5-7x more than retaining an existing one, and every dollar spent on retention returns roughly four times more than chasing new leads. Here's how to build a retention engine with segmentation, email automation, and loyalty programs that actually drive repeat purchases.
Turn eCommerce returns from a costly problem into a competitive advantage. Learn how companies like Zappos use generous returns policies to build customer loyalty and drive growth.
Integrations help you manage your store the way you want.
For your eCommerce site, you’ll probably have integrations for a multitude of reasons. From those designed for order and content management, delivery systems, warehouse management, and payment processes to email automation and communications, search and monitoring, and perhaps even personalization tools. No doubt, you’ve spent plenty of time and energy sourcing the right ones for your business and making them work on your existing site.
Boost your ecommerce store's visibility with these 5 proven strategies: mobile optimization, video content, faster page speeds, smart keywords, and predictive search.
Do you want to reach a wider audience? Sell to more people? One of the best ways to do this is by introducing your eCommerce store to social media. One (or more) of these channels can seriously improve your visibility in the vast online world, and ultimately help your shop grow. You need the right tools to get going though, and either migrating to Shopify or upgrading your Magento store are two sure-fire ways to get started.
The only thing you need to do is to decide which social platform best
