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THE OCM JOURNAL · SEO & GROWTH

SEO & Growth

004SEO & GROWTH

Challenge Your Checkout Process

Checkout is where ecommerce revenue goes to die. Small friction points - forced account creation, missing payment methods, slow mobile load times - cost more in lost sales than most merchants realize. Here's what to fix first.

Shane Blandford
Shane Blandford · FOUNDER2026.04 · 7 MIN
003SEO & GROWTH

THE REASONS WHY YOU’RE LOSING CUSTOMERS

Have you noticed a decline in customers? Perhaps your revenue is flatlining, or you’re struggling to grow. It’s not unusual in the world of eCommerce, and it happens to every business at some point in its lifespan (often at multiple points). Ultimately, if you’ve noticed a decline, the future of your eCommerce store is now determined by your response. And, it could be as simple as a Magento upgrade to help stop you from losing customers. After all, you could waste hundreds of dollars on a marke

Shane Blandford
Shane Blandford · FOUNDER2025.02 · 5 MIN
001SEO & GROWTH

Why You Need to Understand Google Analytics

Discover 7 powerful Google Analytics features that reveal customer behavior, track cart abandonment, and improve conversions. Transform data into actionable insights for your eCommerce store.

Shane Blandford
Shane Blandford · FOUNDER2026.01 · 7 MIN