The Juice

BENEFITS OF A MAGENTO TO SHOPIFY MIGRATION

The Shopify revolution is well underway. It’s talk of the town, and online brands, big and small, are waxing lyrical about making the move. Whether you’re just dipping your toe into the possibility of a Magento to Shopify migration, have heard about Shopify on the grapevine, or are

WHO ARE YOU SELLING TO, REALLY?

Are you a mind reader? You might feel like you need one (or should be one) to get into the minds of your customers. Let us introduce you to the benefits of customer profiling and personas. Customer profiling is the process of creating personas for your customers. It’s not

IS IT ALL ABOUT THE USER JOURNEY?

The Users journey is on everyone’s lips. Coupled with ‘customer experience’, it’s priority number one for businesses, especially in the world of eCommerce where the journey is entirely online. But are you losing your objectives along the way? A customer-centric approach to business is not all about taking

5 HACKS TO A PAIN-FREE MOVE FROM MAGENTO TO SHOPIFY

Etsy, Squarespace, WooCommerce and Magento have all seen the shift. These popular eCommerce hosting sites are simultaneously losing their customers to Shopify. With an extensive selection of integrations and apps and plenty of themes to jazz-up an existing site, Shopify is marketing itself as the easiest and more accessible platform.

MARKETING METRICS THAT MATTER

Data is everywhere. With more connected things, more integrations, and more devices than ever before the amount of data we have access to is growing by the minute. But what kind of data you do really need? You need data that’s useful and insightful. You need to know where

A GOOD MOVE? MIGRATING FROM MAGENTO TO SHOPIFY.

It’s time to migrate. Grab the bull by the horns. The move from Magento to Shopify could be the lift your eCommerce business needs to take it to the next level. There’s a stampede of Magento users migrating to Shopify and Shopify Plus. Why is this? Moving platforms

TWO THINGS CUSTOMERS WANT FROM YOUR EMAILS

Are you underrating your emails? Did you know that 80% of SMBs credit the humble email as their primary source of customer acquisition and retention? Despite some negative vibes flying around emails, open rates are still high – at 82%. Emails are effective, fast and can deliver impressive business growth. The

HOW TO BE IN ALL PLACES AT ONCE. OMNICHANNEL MARKETING FOR ECOMMERCE.

If you were to learn that businesses who use omnichannels retain 89% of customers, you’d want a slice of that. ‘Omnichannel’ is hot on everyone’s lips, and there’s good reason for it – customers love it. They love it, without realising it. That’s the beauty of being

14 WAYS TO MAKE A 14-DAY FREE SHOPIFY TRIAL COUNT

You can consider it all you like, and read all the blogs you can find, but the best way to make sure this eCommerce platform is for you is to try it out. Lucky for you Shopify lets you do just that. It’s a two-week window, and that counts

WHY YOU NEED TO UNDERSTAND GOOGLE ANALYTICS

The word ‘analytics’ is enough to instill boredom in anyone but the most dedicated data analyst. But let’s change our perspective because, let’s face it, Google Analytics is not pie charts, bar graphs and numbers, it’s your window to your customers. Google Analytics has been around for

MAGENTO V2.3 CAN SERIOUSLY POWER-UP YOUR ECOMMERCE GROWTH

More than just the latest version, Magento V2.3 has some powerful updates that could streamline your eCommerce site and increase your business potential. With an eye on the future, V2.3 focuses on large-scale demand with faster, more streamlined processes. Importantly too, as our technology becomes more advanced, security

MAGENTO 2 – ADD ATTRIBUTES TO MINI CART LIST

Recently the team at Orange Collar Media have been working on a custom Magento 2 module for a client that involves modifying the item list in the mini cart. To do this correctly is a bit more involved in Magento 2 than it used to be. This is due to

USPS API CHANGES TO “FIRST-CLASS MAIL PARCEL”

On September 1st, 2017 USPS changed the “First-Class Mail Parcel” service to “First-Class Package Service – Retail” Magento has yet to release an official patch for this issue. Until a patch is released here is how you can fix the issue. To begin with, we DO NOT advise modifying core files.

MAGENTO HOSTING PROVIDER – NEGOTIATING THE CONTRACT

This is the fifth and final post in a multi-part series on selecting a hosting provider for your Magento site. Alright by now you have hopefully selected the hosting provider that you want to use. I am assuming that they have sent over a contract and want you to sign

MAGENTO HOSTING PROVIDER – HOSTING PROVIDERS SOFTWARE REVIEW

This is the fourth post in a multi-part series on selecting a hosting provider for your Magento site. Once you understand what hardware each hosting provider is offering up the next area to focus on is the software on the physical servers. The following are the question I suggest you