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Selling is no longer about ‘selling’, it’s about the experience. Customers’ needs and behaviors are driving our marketing and brand positioning. Now, more than ever, it’s about far more than your products. Retail is holistic; a complex ecosystem of exchange and communication. While bricks and mortar stores are
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Jun 4, 2019
The Shopify revolution is well underway. It’s talk of the town, and online brands, big and small, are waxing lyrical about making the move. Whether you’re just dipping your toe into the possibility of a Magento to Shopify migration, have heard about Shopify on the grapevine, or are
Jun 2, 2019
Are you a mind reader? You might feel like you need one (or should be one) to get into the minds of your customers. Let us introduce you to the benefits of customer profiling and personas. Customer profiling is the process of creating personas for your customers. It’s not
May 27, 2019
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The Users journey is on everyone’s lips. Coupled with ‘customer experience’, it’s priority number one for businesses, especially in the world of eCommerce where the journey is entirely online. But are you losing your objectives along the way? A customer-centric approach to business is not all about taking
May 25, 2019
Etsy, Squarespace, WooCommerce and Magento have all seen the shift. These popular eCommerce hosting sites are simultaneously losing their customers to Shopify. With an extensive selection of integrations and apps and plenty of themes to jazz-up an existing site, Shopify is marketing itself as the easiest and more accessible platform.
May 20, 2019
Data is everywhere. With more connected things, more integrations, and more devices than ever before the amount of data we have access to is growing by the minute. But what kind of data you do really need? You need data that’s useful and insightful. You need to know where
May 19, 2019
Considering a move from Magento to Shopify? Learn the benefits, 10 migration steps, and key considerations for a successful platform switch.
May 17, 2019
Discover the two email strategies driving 760% more revenue: self-segmentation and dynamic personalization. Learn how to boost open rates and engagement.
May 15, 2019
Learn how omnichannel marketing can help your ecommerce business retain 89% of customers by creating seamless, integrated experiences across all touchpoints and devices.
May 13, 2019
You can consider it all you like, and read all the blogs you can find, but the best way to make sure this eCommerce platform is for you is to try it out. Lucky for you Shopify lets you do just that. It’s a two-week window, and that counts
May 12, 2019
Discover 7 powerful Google Analytics features that reveal customer behavior, track cart abandonment, and improve conversions. Transform data into actionable insights for your eCommerce store.
May 2, 2019
Discover Magento 2.3's powerful ecommerce features: PWA Studio for mobile experiences, MSI for inventory management, GraphQL for faster performance, and bulk APIs.
Apr 30, 2019
Recently the team at Orange Collar Media have been working on a custom Magento 2 module for a client that involves modifying the item list in the mini cart. To do this correctly is a bit more involved in Magento 2 than it used to be. This is due to
Jul 28, 2018
On September 1st, 2017 USPS changed the “First-Class Mail Parcel” service to “First-Class Package Service – Retail” Magento has yet to release an official patch for this issue. Until a patch is released here is how you can fix the issue. To begin with, we DO NOT advise modifying core files.
Jul 5, 2017
This is the fifth and final post in a multi-part series on selecting a hosting provider for your Magento site. Alright by now you have hopefully selected the hosting provider that you want to use. I am assuming that they have sent over a contract and want you to sign
May 1, 2016
This is the fourth post in a multi-part series on selecting a hosting provider for your Magento site. Once you understand what hardware each hosting provider is offering up the next area to focus on is the software on the physical servers. The following are the question I suggest you
Apr 27, 2016
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