The Juice

7 key elements for Shopify store growth in 2020

eCommerce is no longer a buzzword these days. Business owners are pushing towards making sales online and building brands based on the world wide web’s tools. Shopify is an emerging platform digital marketers are using to promote their products and services.

10 Google shopping ads Strategies to up Your Game in 2020

One of the biggest developments in the internet space over the last decade or so has been eCommerce. It has allowed millions of shoppers online to access the best products and services online by searching with search engines. It’s important that customers are able to transact online because it

HOW TO BUILD A KILLER PRODUCT COLLECTION ON SHOPIFY

So, you’ve set up your online shop and have been uploading your products diligently, but now it comes to organizing. Leaving all your products loose on your site is like leaving them out to sea, they are difficult to find and certainly a lot harder to put in front

HOW TO BE A SHOPIFY SHIPPING EXPERT

Getting from A to B? Easy, right? Not always when you have multiple products going from one place to many, at different times, in different ways and for different people. Welcome to the most confusing part of any online business: shipping. Confusing (and yes even a little boring) shipping is

HOW TO CREATE PRODUCT IMAGES THAT REALLY CONVERT

You might have heard on the grapevine that there’s a buzz around voice search as the future of online shopping, but the truth is image search is up there with it. Studies from Gartner predict that visual and voice search will be responsible for 30 percent of all eCommerce

HOW TO SET UP AN ONLINE SHOP ON THE FLY

Everyone has the potential to own their business. Whether you’ve been dreaming of opening an online shop as a side hustle, as a way of ditching your nine-to-five or to truly bring something revolutionary to the world, now is the time to grab the proverbial bull by the horns.

HOW TO UX-OPTIMIZE YOUR SITE

When you only have seconds to convert a browser to a buyer, your website has to perform, fast. That’s why UX design should be considered whether you’re starting a small business or taking an eCommerce store global. UX stands for user experience. It’s website design with the

HOW TO GET QUALITY CUSTOMER REVIEWS

Customer reviews are considered one of the most important factors in marketing today. They are now crucial for SEO and your site rankings, but it’s not just the technicalities of search engines that make them important, around 54 percent of online buyers read online reviews before they make a

POWERFUL PRODUCT PAGES THAT REALLY SELL

HOW TO WRITE PRODUCT DESCRIPTIONS THAT REALLY SELL. What are you selling? Why do your customers want it? Any Shopify store owner should know the answer to these two questions. If you’re targeting your audience correctly, your audience should be able to answer these questions too. That’s why

HOW TO CREATE A HYPERLOCAL MARKETING CAMPAIGN

Most of us expect Google to take our location into account when browsing the internet, especially on mobile devices. You no longer even have to enter the words ‘near me’ into your search bar to get restaurants, shops, information and adverts targeted to your exact location. So, maybe it’s

HOW TO SEO OPTIMIZE YOUR ECOMMERCE STORE

SEO stands for Search Engine Optimization. This is the key to your Google rankings. Get this right and your store could be seen by the world (or at the very least, exactly who you want to target). There are things you can do immediately (or check that you already have

HOW TO USE GOOGLE SMART SHOPPING

So, you want the best marketing campaigns for your store? This article is more than how to create campaigns – it’s how not to. That’s a statement that requires explaining. We don’t mean ‘don’t run them’ or here are the ‘things to avoid’. What we really mean

7 WAYS TO SPEED UP A MAGENTO SITE

1. GET THE LATEST VERSION OF MAGENTO Even if you read no further than this first tip, this is the most crucial for improving your site optimization. When you have the latest version of Magento, everything is easier to enable. Your eCommerce world opens up before you, giving you greater

HOW TO KEEP CUSTOMERS LOYAL

In a world full of adverts, offers, and incentives, it’s hard to cut through the noise. But there is a better way to get attention. No shouting. No expensive campaigns. No wasted time. You can instigate an effective marketing campaign for your eCommerce business by targeting the customers you

HOW TO MAKE RETURNS WORK FOR YOU

Returns can be your biggest nightmare as an online trader. And, the statistics aren’t looking too promising with Statista predicting a returns loss of $550 billion by 2020. A figure that stands at an enormous 75 percent higher than 2016. So, why is it so bad? The main contributing