How to use Google Smart Shopping

So, you want the best marketing campaigns for your store? This article is more than how to create campaigns – it’s how not to. 

That’s a statement that requires explaining. We don’t mean ‘don’t run them’ or here are the ‘things to avoid’. What we really mean is this is how to run an effective marketing campaign without putting in any effort whatsoever. It will be targeted, gather impactful data and give your customers exactly what they want, when they want. 

How? By utilizing a marriage between Google and Shopify that lets machine learning do all the legwork – you just set a daily budget. 

What is Google Smart Shopping? 

Google Smart Shopping was released for use with Shopify to help out SMBs with marketing campaigns. It combines all the ease of Shopify workflows with the intelligence of Google to create a new marketing app that’s like no other. As a Shopify store owner anywhere in the world, you can set a budget of how much you’d like to spend on marketing and Google will optimize it for you. It’ll choose the right products to put in front of the right people. Ultimately, it’s designed to run and manage your campaigns for you. 

It’s actually a pretty big deal for Shopify, as the first to partner with Google on a marketing tool like this.  

So how does it work and what are the benefits for you? 

Be seen, everywhere 

If you don’t yet know the importance of omnichannel marketing (read the article on it now), then you’ll soon get left behind in a ruthless eCommerce game. But, if you’re uncertain and need someone to take the reins then that’s where Google Smart Shopping shines. It’s here to help put your campaigns across multiple platforms. You’ll be covered in Google Search, YouTube, Gmail and Google Display Network. Plus, crucially, it’s leading in terms of utilizing data, so Google can help get you in front of the right customers. Smart technology can read behavior, helping you to get your adverts to the audience you want, and also helping to improve and hone your campaigns the more you use and run them. 

Simple and smart 

While you will be more visible across the digital marketplace, it’s far from a scattered approach. How often have you created a marketing campaign to target a huge audience? It’s hard to appeal to everyone. But automated campaigns using Google Smart Shopping removes any head scratching on your part. All you have to do is decide how much you want to spend on a campaign and the campaign app can take care of the rest. It’s automated but it’s smart. Not only do you get better campaigns but your customers receive better targeted ads. 

It’s all-in-one 

The beauty of Google Smart Shopping is that it all totally manageable in Shopify. You don’t have to go anywhere else to stop, start or read the analytics. It’s perhaps why Shopify is steadily growing as one of the most powerful eCommerce platforms available. It’s maybe why many are migrating from Magento to Shopify. Campaign apps such as Google Smart Shopping, allow you to run a store in the easiest way possible. Migrating from Magento to Shopify can free up valuable time for you to spend on your store, your brand and your products, rather than on the day-to-day tasks of running a website. Google Smart Shopping will sync, run and track a campaign from start to finish, inside your Shopify store. 

Connect new to old

There’s also the added benefit of Google’s prevalence over the internet. That means you’ve probably used Google Ads before now as part of an existing campaign, whether you’re running a store on Shopify or Magento or any other platform. Google Smart Shopping also allows you to use existing or previous Google Ads if you want to. So, nothing is wasted, and there’s no lengthy ‘getting started’ time. It’s very much a click-and-go service. Plus, it’s cost effective for you. When you can keep a firm limit on marketing spend, you can better manage your advertising budget. 

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