Tips for Businesses Using Facebook
The new Facebook Timeline profile officially rolled out to all Brand Pages on March 30th, but we’ve noticed that there has been a bit of resistance to Timeline, from individual users and businesses alike. While the individuals who have still not switched over to Timeline are gradually forced to make the change, businesses have…
Social Media Advertising Spending Expected to Make Large Jump
According to researcher BIA/Kelsey, social media advertising spending is expected to increase to $9.8 billion in 2016, equalling a $6 billion increase from 2011’s $3.8 billion in advertising spending. In November, BIA/Kelsey projected that spending in 2011 would equal $3.4 billion, a figure $400 million less than 2011’s actual amount as released Tuesday.
BIA/Kelsey…
30% of Americans Get Their News From Social Media
A recent survey from schools.com found that nearly 30% of Americans get their news from some form of social media. Of those 30%, Facebook is the largest source of news, at 59.5%, followed by Twitter (19.9%), YouTube (12.7%), and Google+ (11.6%). As the mobile age of smartphones and tablets continues…
Adapt Your SEO Tactics to Google Penguin Update
Yes, we are going to give you some tips on how to adapt your SEO (search engine optimization) campaigns to do a) avoid any drop in rankings due to the algorithm changes, or b) work to regain the rankings you had prior to the algorithm changes. It doesn’t matter which boat you’re in, you’re going…
Google Penguin Update: Changes to SEO
Last month, Google rolled out the Penguin update, which builds upon the Panda update that was released almost exactly one year ago. The Panda update was quite extensive and resulted in SEO professionals making significant changes to their tactics. Penguin was originally called known as the “webspam update” after Matt Cutts made some references…
Magento Imagine eCommerce Worldwide Conference 2012 – Recap
The M Resort, Spa, Casino hosted the 2012 Magento Imagine eCommerce Worldwide Conference April 23-25th in Las Vegas, Nevada. If you’re wondering why we’re still talking about Imagine, it’s because it is our main event. The thing we wait and prepare for all year long. Imagine is our Stanley Cup, World Series, Super…
Post-Imagine Consensus: Magento On The Way Up
As we all know by now, Magento is a division of eBay, Inc., specifically the X.commerce initiative. If you read this blog, you’ll also be aware that the second annual Magento Imagine eCommerce Worldwide Conference took place last week in Las Vegas, NV. Magento, its merchants, and developers were the happy…
Chirpify Moves into Music
A few months back, we talked about a brand new idea that leveraged the power of Twitter as a platform for commerce. That idea is Chirpify. Chirpify claims to be the first company to turn Twitter into a direct sales channel by “turning tweets into transactions.” Chirpify has three avenues for utilizing…
Just 17% of eCommerce Retail Websites are Optimized for Mobile
Briteskies, a full-service firm offering website design, development, integration, and eCommerce solutions, recently released the results of a study evaluating eCommerce retailers. This study looked at 75 online retailers, including Petco, Sunglass Hut, Fry’s Electronics, and many others. Briteskies released the results of their study at the Magento Imagine eCommerce Worldwide…