Your website is your shop front. It needs to be enticing, clear and easy to get in. Migrating from Magento to Shopify can help hit these three design objectives in one go. After all, one of Shopify’s benefits is it’s super-fast download speeds and fast purchase process. Your store design should also reflect your brand, ethos, and values. In short, there’s a lot that goes into exactly what your website should look like. So, it’s a big decision to make any changes, whether they be big or small.
Luckily, there are three options available to you when you migrate from Magento to Shopify. The first is to keep your existing site design by replicating it in Shopify. The second is to use your existing design as a starting block, and the third is to take the plunge and go for a complete redesign.
We’ve got the low-down on all three options, the benefits and what to look out for.
Replicate your existing site
If you’re happy with how your site looks and operates from a design and functionality point of view, you might want to completely replicate your existing site. If you’re looking to migrate from Magento to Shopify for reasons aside from design – perhaps you want faster download speeds, reduced reliance on developers, or improved security – it is possible to have the same store but on a different platform. While this option carries many benefits, such as maintaining consistency for a loyal customer base, it’s important to know that this is not the easy option. In fact, creating a carbon copy of your Magento site involves a complete design in Shopify, so be sure to know why your site should look the same, before getting stuck into Shopify. Make sure you’ve really analyzed your customer journey and your data, so you’re sure your existing site is performing as it should.
Benefits: Enjoy Shopify benefits with the same store design as your Magento site.
Don’t forget: This may be a more time-consuming and costly option.
Keep a ‘look and feel’
If you’re fond of your existing eCommerce site design, but don’t fancy building it from scratch again in Shopify, there are many ways to bring your brand ‘look and feel’ to a new store. Shopify has more than 100 eCommerce store templates to choose from, so there’s bound to be one that’s similar to your existing Magento theme. If your Magento site has been designed from scratch, it may be more difficult to find exactly what you’re looking for, but for ease it’s certainly worth a browse. Once you’ve identified the best template, it’s just a case of integrating your existing brand components. This could be as simple as using the same colors and images, and similar fonts and flows. It may be that your customers only notice that your site works faster and more efficiently than before.
Don’t forget there’s more to your brand than how your website looks and operates. Unless, your having a complete brand overhaul, the language, your ethos and much more will all help to keep you consistent to your audience while undergoing a website migration from Magento to Shopify.
Benefits: Cost-effective and simple.
Don’t forget: It won’t look exactly like your existing site.
Get a whole new look
Migrating from Magento to Shopify could be the perfect excuse to have a whole new design. Think of it as complete redecoration for your store. You can respond to any existing data and insights you have about your customer journey, pain points and communication to really hone a beautifully new, sleek, sharp site. By designing in Shopify (either bespoke or from a template) it gives you the freedom to adapt your site to really optimize for user experience.
Plus, you can involve your customers in the build-up and excitement of delivering a whole new website. You can even ask them to participate in the research. It’s time to get real market research and honest feedback on your site. Then put it into practice.
Benefits: Iron out existing challenges from the start. Deliver a brand new, improved website to your customers.
Don’t forget: Communication is important. Don’t forget to tell your customers it’s happening.