So, you’ve made the decision to migrate your site. After considering all the benefits of Shopify, it’s time to bite the bullet and make the move. You’re poised, ready… So, what’s next? You need to know what to expect from a Magento to Shopify migration.
There are three stepping stones to a Magento to Shopify migration.
- Organizing your store. Transferring your domain, customer accounts, content and data, and setting up URL redirects.
- Looking good. Use the opportunity to design a visually appealing store that supports a great user journey.
- Getting paid. Your payments, shipping, taxes and testing orders.
STEP 1: Get organized
Organizing your store requires you to be, well, organized. In a migration, you’ll be taking all of the data from one site to another, and you might not realize how much information you have until you begin the process. Transferring data can be time consuming, and can get messy if you don’t keep track of where you are and what’s important.
You want a seamless transition of data, not a mismatched, confused mess. So, start by categorizing what you have. This might be as simple as listing all your ‘areas’ of content e.g. blog, products, historical orders, promotional codes, landing pages. Place an order of importance on each area, and break it down into a rough timeline. Then, you’re ready to get started.
Transfer your domain
Unless you’re also going through a re-brand, chances are you want to keep your domain name. It makes it easier for your existing customers, keeps your comms consistent and saves you any unnecessary hassle. Shopify has two ways of keeping your domain name in the ‘big move’. You can connect your domain name, or you can transfer it.
Connect. When you connect your domain name, it’s still in the hands of your third-party domain host. Shopify simply overlays your domain name onto your Shopify store.
Transfer. Your domain is shifted to Shopify. That means you pay for it and renew through Shopify admin. It’s no longer connected to a third party.
Your customers won’t know the difference, whichever option you go for. Your store will still be located at the same site address they know and trust. So, you can make a choice based on your personal preference.
It’s really important to check that your domain (your site URL) is connected in Shopify. You can check that your IP address has migrated over by clicking on the domain status.
STEP 2: Store makeover
A Magento to Shopify migration is the perfect opportunity to have a storefront revamp. Not only will it generate a bit of a buzz around your newly updated shop for your customers, it’s a great chance to sound-out and fix any customer journey issues from your previous site. You might, for example, have made a lot of Magento changes that, over the years, have stacked up on top of each other in order to streamline the user journey. Now’s the chance to tackle them from the start and tidy up behind the scenes.
Shopify has plenty of free themes available (under admin), so you can beautify your store quickly and painlessly. There’s also a lot of paid-for themes – and Shopify let you test these out for free before you make any paid commitments. So have a play and see what works best for your brand and the integrations you’ll want to use.
STEP 3: Revenue through Shopify
The last stage is, arguably, the most important. It’s how you get paid. Transfer your payment provider from Magento to Shopify. Or you can choose a new one through Shopify and integrate it all under one roof. One of Shopify’s greatest strengths is its capacity for testing. You can test out numerous features and integrations and then go back, tweak, refine or undo them completely. You can do this with payments. Be your customer. Once your accounts, payments and shipping has migrated test and test again. You know what, test a third time too. After a migration, your payment system needs to be seamless or you risk losing customers.
Shipping taxes are automatically calculated by Shopify, and if you need to override them, there’s an option to adjust them manually. When it comes to security, Shopify really has put this high on the agenda. There’s inbuilt fraud analysis for your payment peace of mind.
Ready for lift-off?
First thing’s first. Find out if Shopify is a best-fit for you. Make the most of its 14-day free trial and the testing application to really get under Shopify’s skin. You can transfer data, test out processes and integrations, undo the tests and start again – all without impacting your store.