X.commerce has a new friend and its name is PayPal Access. PayPal Access is a service that allows eBay users to use their accounts for a variety of online merchants without having to register for each one individually. According to the website:
With PayPal Access, you can provide an enhanced user experience to the visitors on your site. By registering users with a click of a button, PayPal Access transfers the data, if a user agrees, and the merchant site can use that data for account registration. It helps eliminate the friction associated with the registration process and forgotten passwords. PayPal Access goes much beyond just authentication and provides verified information on the user so you can control fraud and know that you are dealing with real users with real addresses. PayPal Access flows are optimized to support mobile platforms such as Android and iPhone.
PayPal Access is different from other identity solutions currently available because it provides everything shoppers and merchants need to create an account and complete a transaction: user verification, shipping information, and payment details. PayPal Access works for both web and mobile log in. PayPal Access has the opportunity to become huge in the coming months as merchants become more aware of current shopping trends, including market research indicating that almost 1 in 4 shoppers abandon their shopping carts when they are required to register an account before checkout. According to Patrick Salyer, the CEO of Gigya (a SaaS technology that integrates websites with social networks), “PayPal is a trusted brand with both merchants and consumers. PayPal eliminates the point of friction in the checkout process and helps retailers increase conversion rates – we’re thrilled to partner with the company and offer PayPal Access as part of Gigya’s Social Login plugin and API.”
The Basics of PayPal Access:
For Shoppers:
- Single click sign-in and checkout
- Privacy and control
- Personalized shopping experiences
For Merchants:
- Access to more users
- Smart shopper profiles
- Rich, real-time consumer data
- Reduced maintenance cost
For Developers
- Standards-based solutions
Why PayPal Access is a Good Idea:
For Shoppers:
- Provides a quick, easy way for shoppers to interact with more sites
- Doesn’t require registration at each individual merchant site (just one username and password)
- Consumers control how and when their information is shared (increased security)
- Personalized shopping experience based on an auto-created shopping profile
- Less merchant site registrations means less junk mail
For Merchants:
- Reduces cart abandonment, increases conversion rates, and boosts sales
- Improved security solidifies shopper confidence in your site/brand
- Opportunity to provide consumer with personalized recommendations, which increases loyalty and sales
- Extended reach through PayPal’s more than 100 million users in 190 markets worldwide
- No more lost passwords enables you to reduce the size of your IT support team
PayPal Access is focusing on all the right things, on the concerns plaguing both consumers and merchants in the volatile eCommerce ecosystem. PayPal Access is a product offered in conjunction with X.commerce, which brings together the technological assets and development communities of eBay, PayPal, and Magento with a common goal of enabling commerce. Through this community of developers and partners, merchants now have unparalleled access to open commerce technology to scale and grow their business.
For more information about Orange Collar Media’s expertise with eCommerce and Magento eCommerce platforms, please email or call us toll free at (866) 262-1517.
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