Apr 06, 2016

Why Run Your Magento Store On Amazon Web Services?

Shane Blanford

Your Magento store runs on a powerful, scalable platform, but is it suffering from slow response times? You already know that slow response times can have a big impact on your business. Amazon studies have found that every 100-millisecond increase in load time decreased sales by 1%. 40% of shoppers abandon a site that takes more than three seconds to load. How about scalability? Do you have a robust enough server set-up that allows easy, seamless scaling as your business grows?

 

Amazon Web Services (AWS) hosting addresses these issues and is a popular choice for large businesses seeking a flexible, secure, scalable and low-cost solution for online retailing. With the right configuration and management, your website will be able to make light work of millions of catalog views and hundreds and thousands of orders, thereby impacting your bottom line positively. Here are some reasons in favor of running your Magento store in an AWS environment.

 

Easy server management

 

Amazon Web Services delivers a great deal of flexibility. Its API offers the ability to create new instances, external database, load balancer and storage on-demand. To get more server space, power, and memory, all you need to do is change the instance type.

 

Data privacy

 

Amazon Web Services offers the basic platform to implement an end-to-end encryption solution without any complexity. SSL connections are used by default, and you can easily and securely manage custom SSL certificates for your applications. Amazon Web Services is compliant with most of the important data protection and privacy certifications your business needs. AWS also conducts regular and comprehensive audits to demonstrate the security of its infrastructure.

 

Fast deployment

 

New servers are usually ready after 5 to 15 minutes. By opting for Amazon Web Services, you can get started immediately and test your new Magento instance instead of wasting time. Shorter deployment times are significant, especially when you want to update your Magneto store or run large-scale promotional campaigns.

 

Top notch performance

 

Amazon Web Services offers excellent speed, which is not a surprise given that Amazon invests millions of dollars on data center infrastructure. Even in the event that you face an issue, your site still stays online with reduced capacity. In the case of a standard hosting service, such a scenario would mean having to deal with downtime. Being able to stay online versus not being available to customers makes a big difference to revenue.

 

Competitive pricing

 

With Amazon Web Services, you only have to pay for the services you use for the time they’re running. There is no need to commit to a long-term contract, spend a minimum amount, or make an up-front investment. On the other hand, you have to lock into a 12-24 month plan with a traditional web host. AWS is especially useful when you want to quickly add or remove resources to applications in order to address customer demand and manage costs.