Monthly Archives: February 2012
How To Use Google+ Effectively For Your Business
Despite all the bad press Google+ has gotten recently (apparently users spent an average of less than 5 minutes on Google+ last month compared to upwards of 7 hours on Facebook), we want to remind all you business owners why it’s still a good idea to have a presence on Google+. We talked about…
Has F-Commerce Already Run Its Course?
According to a Bloomberg Report that came out last week, a number of large companies who opened Facebook eCommerce stores in 2011 have already closed them. Facebook commerce, or F-commerce, has been a topic of discussion over the past couple years. The immense popularity of the social network justified the high expectations that…
Get To Know Magento Co-Founder, Roy Rubin
Roy Rubin sat down with Power Retail in Australia recently and answered all their questions. Because Roy Rubin is one of our favorite people (+ Yoav Kutner), we are going to share that interview here.
What is your history with Magento? Can you tell us about your business’ journey?
Back in 2001 I helped
…
How Google+ Helps Your Business
Google+ has been around for less than a year, but earlier this month, it surpassed 100 million total users. Paul Allen, who has gained notoriety for his Google+ predictions, suggests that Google+ will exceed 400 million users by the end of 2012. We’ve talked about why you should be using Google+ at great length, so…
What Marketers Don’t Know About Social Media…Apparently A Lot
A new study by the Chartered Institute of Marketing (CIM) has revealed that a third of marketers do not believe social media is effective. CIM surveyed about 900 senior UK marketers as part of a 1500 person global panel. The report from CIM found that a third of the 1500 respondents said that their…
Pinterest: What It Is and How You Can Use It
Pinterest is a new social-oriented photo sharing website. Except that it’s not just photos you’re sharing, it’s what goes with the photos…a recipe, an idea for a project or craft, a hairstyle, anything you can think of. According to the brief introduction provided at the top of the homepage, “Pinterest is an online pinboard. Organize…
A History of Magento
The following is adapted from a post by Travis Robertson about a breakout session at the 2011 PayPal Innovate conference. The session Robertson summarized was led by Yoav Kutner, the co-founder and CTO (chief technology officer) of Magento.
Magento developed out of a company called Varien. It started in 2001 as a custom…